04 May 2016 - TAG Heuer Connected launch at Hettich

It's been touted as 'Silicon Valley meets Switzerland' so the arrival of new wearable tech was always going to make waves in the traditional watchmaking world. Established Swiss watchmakers TAG Heuer  have teamed their mechanical expertise with the technology of Google and Intel, to create the first luxury Swiss smartwatch - the TAG Heuer Connected, Keen to see it? Hettich Jewellers will be the only stockist in Jersey of the brand new wearable, which arrives at the end of May. 

How does it work? On the face of it, the TAG Heuer Connected looks rather like the Carrera. Designed to look like a traditional watch, the perfectly round, hyper-light 46mm titanium case features three digital dial options and a choice of rubber strap colours. It's water-resistant, and the 360 x 360 pixel screen stays on - just touch it to brighten it to full life. Inside the TAG Heuer Connected Google's Android Wear OS powers the watch, compatible with Android 4.3+ / iOS 8.2+ with 4GB of memory. And along with the standard timer, alarm and chronograph functionality, users get access to TAG-specific features including lifestyle apps like GolfShot Pro, RaceChrono and Viewranger navigation. 

Styled as a watch as well as a Smartwatch, the TAG Heuer Connected is contemporary, bold and exceptionally easy to use. It's where tradition meets tech and if you want to get your hands on the brand new Connected for yourself, come and visit us, we're taking pre-orders now. 

TAG Heuer Connected, from £935. Available to pre-order now.