30 June 2013 - TAG Heuer's Tech Visionary Guy Semon to visit Hettich Jewellers

Guy Semon, TAG Heuer's Vice-President of Science and Engineering and Head of Research and Development is to visit Hettich Jewellers on Tuesday July 9th to deliver a talk on the science behind the company's groundbreaking concept watch design. The leading watch engineer, hailed as one of the brightest minds in contemporary horology, is behind TAG Heuer's development of some of the latest and most technologically advanced timepieces to date, including the TAG Heuer Mikrogirder which won the 2012 Aiguille d'Or, the top prize at the Geneva Watchmaking Grand Prix, and the most coveted distinction in the global watch industry. 

TAG Heuer (which stands for 'Téchnique Avant-Garde') is considered to be one of the companies leading the way in avant-garde horology and the research and development team headed by Guy Semon is at the vanguard of watchmaking technology. A physicist, mathematician, aerospace engineer, and university professor, Guy Semon brings scientific expertise along with the techniques used to develop complex aerospace systems to the centuries-old craft of watchmaking. The result has been 'Haute Horlogerie', a series of highly acclaimed and award-winning watches that push the boundaries of precision technology. 

During his visit to Hettich Jewellers, Guy Semon will be presenting a short talk on the inspiration and intricacy behind these avant-garde watches, including the incredible TAG Heuer MikrotourbillonS, the first dual tourbillon chronograph capable of certification-level precision timing and containing one of the world's fastest tourbillons. Talking about the watch, Guy Semon said: "The MikrotourbillonS teams the most fascinating complications existing in the watchmaking industry today with the ultimate technology. It's not just an evolution, it's a revolution."

The relationship between TAG Heuer watches and the fourth generation family business Hettich Jewellers dates back several generations, when the brand was simply Heuer. Since then, the Swiss watchmaking industry has gone from strength to strength, with exports hitting record highs over the past few years, despite the global economic slowdown. Hettich's director Jeffrey Chinn believes TAG Heuer's innovation and groundbreaking technology will create the classics of tomorrow. He said: "We are absolutely delighted to have the chance to welcome such a highly esteemed figure at the pinnacle of avant-garde watchmaking to our island. Through its vision and expertise, TAG Heuer has consistently confirmed its unrivalled mastery of these extremely complex timepieces. We're honoured to able to offer local watch enthusiasts this unique opportunity to see these technological marvels, and meet the man responsible for their design and development."A special invitation to the event has been extended to Jersey's sixth-form physics students by Hettich Jewellers. Jeffrey Chinn added: "Guy Semon and TAG Heuer are approaching watchmaking from an engineering perspective. It's science applied to a different dimension, and will fascinate anyone with an interest in physics."

TAG Heuer and Guy Semon: Avant-Garde Watchmaking
The Club Hotel, St Helier
9th July, 6.30pm - 8.30pm, free entry
To confirm your attendance, email: or tel: 01534 734491